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What you read on this blog

The views expressed in this blog (in my articles, videos, images or audios) are my own, honest opinions. As I always said, when I like something, I will tell you I like it. When I don’t like it, you won’t read about it here, since I do not create materials based on things I don’t like.

The purpose of this blog is for me to create materials based on how they make me feel, so if I don’t like them, they won’t inspire me. If I am not ispired by a fragrance, then it won’t lead to any creative materials. If I were to do reviews in exchange for money, even if I don’t like a product, that would ultimately lead to hating what I do. I want to treat this passion just as it is – a passion that does me good, that helps me stay creative and inspired. I do not aim to become a fragrance influencer. I do look forward to working with perfumers to create cinematic footage that serve as ads or mood videos for their fragrances, but not bought reviews.

I would never accept money in exchange for reviews. Since I am a cinematographer, I do accept to work on commission to create ads for fragrances, but not reviews.

I do not accept to receive fragrances for free in exchange for a positive and good review. If I like the fragrance, I will write about it on my own terms. This is what this blog is for – writing or creating videos for fragrances I like. So it will happen naturally.

If I don’t like it, I won’t create based upon it. The only context in which I will write about a fragrance I do not like, is if I receive a discovery set and I will go through all of the samples in it. If I come across one that does not resonate with me, I will say it like it is.

The idea is that sending me a fragrance does not guarantee a review nor the creation of a mood video or photosession. Sending me a discovery set does not guarantee an article in the “On Sets” category. If I resonate with at least 40% of the creations in the discovery set, then I will probably write about it on my own, since this is the purpose of my blog – writing about what I like. It will also happen naturally 🙂

My blog is not created for bashing or trash-talking fragrances, perfumers or houses. I will only talk about the things I enjoy, and it’s a place for positive, creative stuff.

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